Samsung NBA Summer League: Upping The Experience With Interactive Digital Displays And Content
Next-generation basketball stars drew a crowd of next-generation fans at Samsung’s NBA Summer League series. The Summer League series expanded across Orlando, Utah, and Vegas. Attendance at the Vegas event was at a record-setting 108,891 this year.
Since the launch of the series, more attention was placed on spectator experience. Las Vegas Events President, Pat Christenson said, “It was just an event that was there for GMs and the coaches to evaluate their players. When [the NBA] approached us, it was with this idea of taking it to a different level.” The Vegas tournament now spans 11 days and brings swarms of fans to the city.