CLEARING UP THE STATIC BETWEEN CONSUMER TVs
AND COMMERCIAL DISPLAYS

Choosing the right Digital Signage set-up for your business is not an easy decision. Display type, location, content, lighting conditions and hours of operation are all things to consider when creating the perfect solution.

Many businesses are initially attracted by the retail price point of consumer TVs and end up missing out on the key benefits of using commercial displays in a professional setting.

So, before you make a decision that will impact how your business is viewed by others, take a look at how commercial displays will help you save money in the long run and send the right message from the start.

APPLICATION & DESIGN

CONSUMER TV'S

DESIGN

Chassis designed more for aesthetics, generally aren’t appropriate for business settings

DEPLOYMENT

Designed for low traffic areas in residential settings

BRIGHTNESS

Brightness levels built for in-home environments – typically limited to 350 cd/m2

CONTENT DISPLAY

Designed for use as a television, primarily for TV content and consumer electronics

COMMERCIAL DISPLAYS

DESIGN

Designed with clean, symmetrical lines for portrait or landscape applications

DEPLOYMENT

More ruggedly constructed for high-traffic areas ranging from conference rooms to public spaces

BRIGHTNESS

Brightness levels built for high-ambient light conditions – ranging from 350 to 2,500+ cd/m2

CONTENT DISPLAY

Designed to simultaneously display both broadcast TV and promotional content

CONNECTIVITY & CONTROL

CONSUMER TV'S

INPUT

Consumer TVs focus on HDMI connectors and are generally limited on availability of other input types

CONTROLS

Consumer TVs typically don’t include RS 232 control. If it is included, it is typically limited to on/off and perhaps input switching

LOCK

Consumer TVs don’t have IR or front panel lock out, leaving TVs vulnerable to
pranksters

ALL-IN-ONE

Consumer TV’s do not have built in CMS or media players

COMMERCIAL DISPLAYS

INPUT

Commercial displays have expanded input panels with a wider variety of inputs (VGA, DVI, Display Port, HDMI and can also include video-loop out)

CONTROLS

Commercial displays have full RS232 and RJ45 control, enabling control panel or remote display management

LOCK

Commercial displays have IR and remote lock out

ALL-IN-ONE

Digital Signage displays come with built-in digital signage media players or have options for PC Modules

RELIABILITY

CONSUMER TV'S

RUN-TIME

Designed to run 6 – 8 hours per day, limited on board cooling

PORTRAIT MODE

Not designed to support cooling needs while in portrait mode

IMAGE RETENTION

Overtime they develop image-retention issues

LIFE CYCLE

Chassis design changes frequently, meeting needs of residential users, not business clients

COMMERCIAL DISPLAYS

RUN-TIME

Built to run from 16/7 to 24/7 hours per day, have better cooling for longer run times

PORTRAIT MODE

Enabled to support portrait mode

IMAGE RETENTION

Leverage technology protecting against image retention

LIFE CYCLE

Maintain longer life cycles of industrial design, enabling a cleaner, more consistent deployment

SERVICE & WARRANTY

CONSUMER TV'S

SERVICE

Consumer TVs are sold through retail stores with limited after sales service offered

WARRANTY

Consumer TVs come with a limited, 1-year, over-the-counter warranty

COMMERCIAL DISPLAYS

SERVICE

Commercial displays are sold by authorized dealership partners and include service contracts

WARRANTY

Commercial displays offer a superior 3-5 year onsite warranty, featuring Enterprise
post-sales support