DEMAND YOUR CUSTOMERS ATTENTION WHEN AND WHERE YOU WANT
Indeed, even the greatest, brightest screen out there, if mounted too high or the immediate viewable pathway is hindered, won’t snatch your client’s attention. In short – your efforts are wasted if consumers can not immediately observe and/or potentially interact with your digital signs. For instance, if a digital display is clearly viewable to the average individual from 20 feet away, but that display is instead installed 22 feet away – the amount of time you have to message your customer has decreased by 10%.
What’s more, the human “field of attention” is considerably narrower than our “field of vision”. Statistics show that the average field of attention is between 20-25 degrees which means you have less than 5-7 seconds to connect with your audience. Seemingly minute details like this, can make or break your digital signage efforts.